Privacy Policy
AustralTex Creations Pty Ltd ("AustralTex," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, process, and disclose your personal information when you visit our online platform, engage with our services, or interact with us in other ways. We operate in accordance with Australian privacy principles and global best practices, including the principles of the General Data Protection Regulation (GDPR) where applicable to our operations.
1. Information We Collect
We collect various types of information from and about you, including:
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Information You Provide Directly to Us: This includes information you provide when you fill out contact forms, inquire about our products or services (e.g., handwoven rugs, organic cotton bedsheets, custom embroidery), or otherwise communicate with us. This may include:
- Contact Details: Your full name, email address, phone number (including country code), and, where applicable, company name and business address.
- Inquiry Details: Information about your specific interests, project requirements, textile contracts, B2B wholesale needs, or custom design requests, which may be provided in text fields or attachments.
- Communication Data: Records of your correspondence with us, including emails and other messages.
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Information We Collect Automatically: When you access and use our online platform, we may collect certain information automatically. This may include:
- Technical Data: IP address, browser type and version, operating system, device type, referral sources, and interaction data with our platform.
- Usage Data: Pages viewed, time spent on pages, navigation paths, and other statistics related to your interaction with our site, which helps us understand interest in our products like luxury table linens or artisan-crafted throw blankets.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- To Provide and Manage Our Services: Fulfilling your requests for information, processing B2B inquiries, managing custom orders for eco-conscious curtains, and providing tailored quotes for textile projects for hotels and resorts.
- To Communicate with You: Responding to your inquiries, sending administrative information, and providing updates related to our products and services, such as new additions to our designer cushion collections.
- For Marketing and Promotional Purposes: With your consent, sending you information about new collections, special offers, industry news, or showcasing our sustainable branding elements and quality certifications. You can opt out of these communications at any time.
- To Improve Our Online Platform and Services: Analyzing usage trends, conducting research, and gathering statistics to enhance user experience, website functionality, and the relevance of our product showcase (e.g., close-up shots of stitching, fabric textures).
- For Security and Fraud Prevention: Protecting our online platform, systems, and users from fraudulent or malicious activity.
- To Comply with Legal Obligations: Meeting applicable laws, regulations, or legal processes.
3. Legal Basis for Processing (for GDPR compliance)
For individuals located in the European Economic Area (EEA) and the UK, we process your personal data based on the following legal grounds:
- Consent: Where you have given us explicit consent to process your personal data for a specific purpose, such as direct marketing communications.
- Contractual Necessity: Where processing is necessary for the performance of a contract with you, or to take steps at your request before entering into such a contract (e.g., providing a quote for custom sofa covers).
- Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.
- Legitimate Interests: Where processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms. This includes improving our services, maintaining security, and managing our business operations, such as analyzing the effectiveness of our trade show displays.
4. Disclosure of Your Information
We do not sell your personal information. We may share your information with:
- Service Providers: Third-party vendors and service providers who perform services on our behalf, such as website hosting, data analytics, email delivery, and customer support. These service providers are obligated to protect your information and use it only for the purposes for which it was provided.
- Business Partners: In the context of B2B collaborations or for specific project deliveries, we may share relevant information where necessary and with appropriate safeguards.
- Legal and Regulatory Authorities: When required by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Transfers of Business: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.
5. Data Security
We implement appropriate technical and organisational security measures designed to protect your personal information from accidental loss, unauthorised access, use, alteration, and disclosure. These measures consider the risks involved in the processing and the nature of the personal data. We regularly review our security practices to ensure they remain robust.
6. International Data Transfers
While AustralTex Creations Pty Ltd is based in Australia, some of our service providers may operate outside of Australia or the EEA. When we transfer your personal data internationally, we take steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable data protection laws. This may involve using standard contractual clauses approved by the European Commission or relying on other lawful transfer mechanisms.
7. Your Data Protection Rights
Depending on your location and applicable law, you may have the following rights regarding your personal data:
- Right to Access: You have the right to request copies of your personal data held by us.
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us using the details provided below. We will respond to your request within the timeframes required by applicable law.
8. Retention of Data
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any new Privacy Policy on this page, and the "last updated" date at the top of this policy will be revised. We encourage you to review this Privacy Policy periodically for any changes.
10. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
AustralTex Creations Pty Ltd
25 Fabric Lane, South Industrial Park,
Melbourne, VIC 3000, Australia